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Marketing Leader of the Year poll - only one day left to vote!

" and design teams, the research and polling teams and Games spectator experience. It is testament to Nugent ...

Do you know your CEO? The eight essential leadership skills

interviewed and recorded the views of 40 chief executives from across the sectors. The research paints a ... purpose.' In the research, CEOs were asked to rate a series of leadership attributes on a five ... was not a specific aim of the research, several CEOs did comment off the record. 'The whole CEO pay ...

Reputation Survey: Online stores blamed for high street slump

As Republic becomes the latest big-name high street store to close, research reveals that 38 per.../OnePoll's latest research has revealed. The survey was conducted as fashion brand Republic became the latest ... an online-only brand's site. The research showed the high street retains significant support from ... conducted by global research agency OnePoll How I see it Niki Wheeler, director, Launch PR Bleak ...

Taxing issues for marketing as brand trust is called into question

between 24-26 November, research firm Conquest assessed the potential damage to the integrity ...

Campaign Media Awards 2012 - Campaign of the year: Ikea

The agency s research uncovered the importance people place on a good night s sleep and the role that a regular night-time routine and a sensible bedtime play in making people happy. An impactful, yet friendly, "call to inaction" was devised to prompt consumers, at relevant times, to go "Happy ...

Comet's power failure

. Customers in this sector are doing their research and shopping online to a greater degree, rather than risk ...

Celebrity pulling power on the wane

affect inclination to purchase? Nielsen research from 2010 certainly suggests that this can still have ...

IKEA's Peter Wright on turning negatives into positives

In many respects, IKEA is a Jekyll-and-Hyde brand. The retailer, which marks its 25th anniversary in the UK this year, has been voted the 'nation's favourite retailer' in a poll by Verdict Research, yet anecdotes of in-store customer meltdowns have become so common that they are now the stuff of satire ...

EDF, Homebase and Heinz, and the marketers behind cultural change

carried out research to better understand typical customers and how they viewed the chain. The results ... the initiative was activity by the marketing department, which winkled insights from research, educated staff ... driven growth - an organisation might be a finance, sales or research and development-focused culture ...

My-wardrobe.com's Sarah Curran on building an online brand

background, you have already done your research and understand your consumer. Ecommerce is an incredibly ...

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