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Public Affairs: PCA puts the brakes on fuel tax rise

for Economics and Business Research to produce a report showing rising fuel tax damaged the economy ...

Branded content: beyond the app

how people want to use your product,' he says. The brand spent much time researching how people ...

Alan Mitchell: Consumer service trumps traditional marketing

attribute it to the power of astute media planning and targeting. As Taylor explained, VW's research had ...

Revolution: Special Report - Social Media - Email's social evolution

of the latest activity on these platforms. According to research carried out by digital marketing agency e ... 't necessarily generate much in the way of share-button action. E-Dialog's research found recipients were most ... TIMES FOR SENDING EMAILS According to research by email marketing agency Pure 360, web and mobile ...

We'll call you: BMW

. She was thorough enough in her research to be able to get to the bottom of the question in hand. ...

Honda UK chief Martin Moll on boosting lacklustre sales

in the research stage, would bring what Moll describes as a '24/7, 365 attitude' to customer service. 'I bank ...

The seven sins of content marketing

editor-in-chief Fiona McIntosh as a consultant, has axed much of the editorial on its site after research ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

visit only one or two, with the bulk of research conducted online. Audi's UK site attracts one million ...

Rethinking the recommendation economy

.' Squires quotes Nielsen research that shows those Facebook ads that come via a friend's recommendation ...

Marketing in China: Taming the dragon

consultants are unanimous in their advocacy of exhaustive pre-launch research. 'Often the seemingly universal ... do your research and keep committed, you'll have every chance of success.' A WORLD OF DIFFERENCE ...

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