Taxing issues for marketing as brand trust is called into question
06 Dec 2012 | by Jane Bainbridge
between 24-26 November, research firm Conquest assessed the potential damage to the integrity ...
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Am I being unreasonable?! Dealing with difficult customers in the digital age
22 Feb 2013 | by Suzy Bashford
to be responding and receptive. That will get you brownie points.' Mumsnet's research has found ... 't, they are bound to feel dissatisfied. This is borne out by research released by the Institute of Customer Service ... media' by scoring companies on how well they handle service issues. Research by the ICS predicts ...
Coca Cola's Zoe Howorth: No room for 'empty 2013'
15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
% will always have a strong research agenda behind it,' adds Howorth, explaining that it gives her ...
Sir Martin Sorrell: 'I wish the government would have a bigger plan'
08 Nov 2012 | by Noelle McElhatton
Brand owner: Ford Established: 2006 Disciplines: Creative, digital, media, CRM, PR, research and others ... and research Agencies include: Y R, VML, MEC, Cohn Wolfe, Kantar, Wunderman Team: IHG Brand owner ... and research Agencies include: O M, Mindshare, Hill Knowlton, Kantar Team: Bank of America Established ...
Celebrity pulling power on the wane
31 Oct 2012 | by Kim Benjamin
affect inclination to purchase? Nielsen research from 2010 certainly suggests that this can still have ...
Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
research by the IPM underlines the fatal attraction of price cuts. Working with consultancy Storecheck ... to research by handling company Valassis. Managing director Charles D'Oyly says retail coupons from loyalty ...
Social Media: Ikea happy to bed down its customers
19 Oct 2012 | by John Owens
and plan Cake approached media outlets with the results of Ikea's research into people's sleeping ...
Healthcare: Savlon highlights importance of play
11 Oct 2012 | by John Owens
, it commissioned research to prove that outdoor play is in danger of disappearing. Savlon then sponsored and gave ...
Alan Mitchell: Consumer service trumps traditional marketing
21 Sep 2012
attribute it to the power of astute media planning and targeting. As Taylor explained, VW's research had ...
Joel Morris: Coke fuels Olympic fire
26 Jul 2012 | by Alec Mattinson
conception to production and opening the doors of the pharma lab to show animal research taking place ... 2003: Director of media relations (Europe), Pfizer Global Research Development 2002: Corporate ...
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