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Bite-sized Business School: The Marketing Module

01 Apr 2013 | by Vincent-Wayne Mitchell

and will not be spending anyway." While this is true, research shows that for a 1% change in GDP, there is a 1.4% change ...

Talent: Fortune favours the brave in the new marketing world

22 Nov 2012 | by David Benady

in customer research. Marketing is increasingly seen as a key driver of how to grow sales in a tough ...

Diary - Calendar boys

22 Nov 2012

Even more exciting than pictures of gambling lambs, red squirrels and misty Peak District landscapes, the market research lads (yep just the lads) at Ipsos Mori are baring all in a 2013 calendar. It s not a bizarre response to some particularly fascinating piece of research that they have uncovered ...

5 skills you can't succeed without

28 Aug 2012 | by Suzy Bashford

gain knowledge of modern tools. All marketers should be up to date with tech tools, research and trends ...

Meet the no-collar workers

20 Jun 2012 | by Nicola Clark

a Europe-wide quantitative research project, 'Millennials in the Working World', to unravel not only what motivates but also alienates this generation. Helen Rose, senior director of research ... and constant feedback. It is not surprising, therefore, that the research reveals they feel shortchanged when ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Marketing for sustainable consumption

13 Jun 2012

felt organisations were simply box ticking. Research showed potential customers did not want to see ... qualitative and quantitative research, which led to strong results, and praised its good, hard numbers. Email ... and market share increased by 38%. HIGHLY COMMENDED Unilever FMCG giant Unilever's research ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. That involves a lot of research, working hand-in-hand with planners. Maratier also makes a point of meeting ...

BrandMAX digest: 'B' is for business as well as for brands

30 Sep 2011 | by Staff

VERSUS RESEARCH It was David Ogilvy who, in the 60s, noted an 'increasing reluctance on the part of marketing executives to use judgement ... relying too much on research ... as a drunkard uses a lamp post ... of research in brand and creative development. Ed Elworthy, global football brand communications director ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

- should the company buy the latter from Richard Desmond. 69: NATASHA HILL - CANCER RESEARCH UK Hill has pioneered a new approach to advertising at Cancer Research UK, using real cancer patients ...

The Year Ahead

11 Jan 2011 | by Nicola Clark

. Customer journeys will become more complex, as cautious shoppers use more channels to do more research ...

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