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Sector Insight (interactive): sugar confectionery and gum

and, according to Mintel's brand research, is not considered forward-moving. Werthers ... in Mintel's brand research. Source: Mintel ...

Reputation Survey: Drinks industry needs to raise its game

Latest research reveals that 70 per cent of the public feels the problem of alcohol abuse...conducted by global research agency OnePoll I WOULD BE MORE LIKELY TO BUY ALCOHOL FROM A BRAND ...

Do you know your CEO? The eight essential leadership skills

interviewed and recorded the views of 40 chief executives from across the sectors. The research paints a ... purpose.' In the research, CEOs were asked to rate a series of leadership attributes on a five ... was not a specific aim of the research, several CEOs did comment off the record. 'The whole CEO pay ...

PeerIndex's Azeem Azhar on how brands can harness the power of influence

existed long before social media; social media is just one lens into it. According to our research ...

The five rules of social media management

some way down the list. Research by consultancy McKinsey has shown that 70% of the extra value ... through customer care, market research and public relations. Brands are finally moving on from ...

Campaign case study: Brandon generates interest in Explorer 9

, film and comic magazines. Results Research revealed that there was a 68 per cent increase ...

Sector Insight (interactive): deodorants and body sprays

as commanding 16% of the deodorant market, Dove is the most trusted brand, according to brand research by Mintel ... and unappealing, as well as old-fashioned, according to brand research by Mintel. Source ...

Campaign case study: Youngsters wowed by C4's Utopia series

from research of social media profiles, and in some cases, extremely open Twitter and Instagram streams ...

Trust in food industry under the spotlight

tarnished further and regain trust. According to the results of one survey carried out by research agency ...

The rising power of images

Research found that 44 per cent of respondents were more likely to engage with brands on social media ...

 

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