21 Mar 2013
| by Jane Bainbridge
and, according to Mintel's brand research, is not considered forward-moving.
Werthers ...
in Mintel's brand research.
Source: Mintel
...
Latest research reveals that 70 per cent of the public feels the problem of alcohol abuse...conducted by global research agency OnePoll
I WOULD BE MORE LIKELY TO BUY ALCOHOL FROM A BRAND ...
interviewed and recorded the views of 40 chief executives from across the sectors.
The research paints a ...
purpose.'
In the research, CEOs were asked to rate a series of leadership attributes on a five ...
was not a specific aim of the research, several CEOs did comment off the record.
'The whole CEO pay ...
existed long before social media; social media is just one lens into it. According to our research ...
some way down the list.
Research by consultancy McKinsey has shown that 70% of the extra value ...
through customer care, market research and public relations.
Brands are finally moving on from ...
08 Mar 2013
| by Francesca Rice
, film and comic magazines. Results Research revealed that there was a 68 per cent increase ...
07 Mar 2013
| by Jane Bainbridge
as commanding 16% of the deodorant market, Dove is the most trusted brand, according to brand research by Mintel ...
and unappealing, as well as old-fashioned, according to brand research by Mintel.
Source ...
from research of social media profiles, and in some cases, extremely open Twitter and Instagram streams ...
28 Feb 2013
tarnished further and regain trust.
According to the results of one survey carried out by research agency ...
Research found that 44 per cent of respondents were more likely to engage with brands on social media ...