22 Nov 2012
Carat recognised that, in the price-comparison marketplace, share of voice is crucial, but that pursuing it excessively could result in a TV arms race that could end up unprofitable for everyone.
Diabetes UK wanted to put diabetes on the political agenda ahead of a National Audit Office report on government spending. The campaign centred on its State of the Nation report, which outlined failings in healthcare for diabetes sufferers.
15 Jun 2012
| by Alan Mitchell
With so many fresh sources of data on offer, the market research industry faces major threats...Be honest. When I say 'market research', what image does it conjure up in your mind? A middle ...
and unfairly outdated, but it illustrates a common dilemma. The world around market research - and researchers ...
for the industry.
The first is how companies view and use research. Is it the voice of the customer at the heart ...
04 May 2012
The underlying political story since the general election has been the steadfastness of the Conservative vote.
06 Apr 2012
Medical data from half a million Britons is now available to researchers
for the next 30 years under the UK's most comprehensive health study.
The UK Biobank aims to improve the prevention, diagnosis ...
and childhood experiences. The database has been opened to
researchers to help pinpoint possible relationships ...
23 Mar 2012
| by David Benady
interpretation by experienced researchers.
When used in conjunction with other research methods such as focus groups and depth research, however, social listening tools are proving their worth. Some in the industry ...
-media monitoring still has a long way to go, however, to conclusively prove its reliability as a market research ...
-breaking research agency to scoop Marketing's title for the second successive year, writes Gemma Charles....WINNER
Brainjuicer has been named Marketing's Market Research Agency of the Year ...
-old online research company. 'It is pleasing to see Brainjuicer continuing to drive forward the boundaries of effective research through great, creative methodologies, which clearly inspire its people and clients ...
09 Dec 2011
with researchers for free, in a bid to aid the search
for new medicines. The AngloSwedish drugs firm has formed an agreement
with the Medical Research Council to grant full access to more than 20
potential new drugs that have ceased being researched. Why is it important? Drug development is a long, complex ...
04 Aug 2011
Sara Kimberley is moved every time she watches this Cancer Research ad, by Abbott Mead Vickers BBDO
08 Jul 2011
| by Nikki Wicks
The founder of Freshwater UK's healthcare practice has helped set up a university research centre...of the Centre for Health Communication
Research and Excellence at Buckinghamshire New University. The centre is thought to be the first of its kind in the UK and will
combine academic research into healthcare comms, short courses for
health practitioners, and practical research and consultancy. Underwood