Carat recognised that, in the price-comparison marketplace, share of voice is crucial, but that pursuing it excessively could result in a TV arms race that could end up unprofitable for everyone.
Diabetes UK wanted to put diabetes on the political agenda ahead of a National Audit Office report on government spending. The campaign centred on its State of the Nation report, which outlined failings in healthcare for diabetes sufferers.
With so many fresh sources of data on offer, the market research industry faces major threats...Be honest. When I say 'market research', what image does it conjure up in your mind? A middle ... and unfairly outdated, but it illustrates a common dilemma. The world around market research - and researchers ... for the industry. The first is how companies view and use research. Is it the voice of the customer at the heart ...
The underlying political story since the general election has been the steadfastness of the Conservative vote.
Medical data from half a million Britons is now available to researchers for the next 30 years under the UK's most comprehensive health study. The UK Biobank aims to improve the prevention, diagnosis ... and childhood experiences. The database has been opened to researchers to help pinpoint possible relationships ...
interpretation by experienced researchers. When used in conjunction with other research methods such as focus groups and depth research, however, social listening tools are proving their worth. Some in the industry ... -media monitoring still has a long way to go, however, to conclusively prove its reliability as a market research ...
-breaking research agency to scoop Marketing's title for the second successive year, writes Gemma Charles....WINNER Brainjuicer has been named Marketing's Market Research Agency of the Year ... -old online research company. 'It is pleasing to see Brainjuicer continuing to drive forward the boundaries of effective research through great, creative methodologies, which clearly inspire its people and clients ...
with researchers for free, in a bid to aid the search for new medicines. The AngloSwedish drugs firm has formed an agreement with the Medical Research Council to grant full access to more than 20 potential new drugs that have ceased being researched. Why is it important? Drug development is a long, complex ...
Sara Kimberley is moved every time she watches this Cancer Research ad, by Abbott Mead Vickers BBDO
The founder of Freshwater UK's healthcare practice has helped set up a university research centre...of the Centre for Health Communication Research and Excellence at Buckinghamshire New University. The centre is thought to be the first of its kind in the UK and will combine academic research into healthcare comms, short courses for health practitioners, and practical research and consultancy. Underwood said ...
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