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Top 20 creative directors

13 Dec 2012

of letting standards slip. This year, there were strong campaigns for Cancer Research UK, Sainsbury s and EDF ... such as Virgin Media and Cancer Research UK, and also launched major digital activity for Bacardi. Haslam played ...

Advertising Agency of the Year: Bartle Bogle Hegarty

13 Dec 2012

and influenced the change of law on cigarette branding on behalf of Cancer Research UK. On the new-business front ...

Top 10 apps

13 Dec 2012

, Digital Showrooms With more people increasingly researching cars online before making a purchase ...

Diary - Calendar boys

22 Nov 2012

Even more exciting than pictures of gambling lambs, red squirrels and misty Peak District landscapes, the market research lads (yep just the lads) at Ipsos Mori are baring all in a 2013 calendar. It s not a bizarre response to some particularly fascinating piece of research that they have uncovered ...

Campaign Media Awards - Best Travel & Leisure Campaign: Nike

22 Nov 2012

Research found that the primary motivation for teens was going to be attracting the attention and respect of their mates, so Mindshare s strategy focused on encouraging and enabling them to broadcast their sporting goals as widely as possible. A MakeItCount hashtag was set up on Twitter and promoted across ...

Campaign Media Awards 2012 - Grand Prix: Mediacom

22 Nov 2012

of the campaign. In addition, MediaCom was highly commended for Best Use of Research and Best Total ...

Campaign Media Awards 2012 - Campaign of the year: Ikea

22 Nov 2012

The agency s research uncovered the importance people place on a good night s sleep and the role that a regular night-time routine and a sensible bedtime play in making people happy. An impactful, yet friendly, "call to inaction" was devised to prompt consumers, at relevant times, to go "Happy ...

Nxt Gen 2011

27 May 2011 | by Nicola Clark

Click on the name below to see a profile of each featured marketer Lorna Brown, John Lewis Linda Chang Forever 21 Eva Chanter, LoveFilm Vanessa Coelho Yahoo! Kate Rydings, Unilever Matt Jones, Research In Motion (BlackBerry) Jemma Mackenzie ...

The future of outdoor

05 Oct 2010 | by Stephen Armstrong

, it has been creeping into digital posters, initially as a research tool but with the potential to create ... ." Never forget a face Hainsworth is currently expanding on recent research using face recognition technology, run jointly with Kinetic. The first run of the research conducted earlier this year placed ...

Biggest brands: BrandZ top 100 global brands

27 Apr 2010 | by Nicola Clark

's bottom line. Ultimately, this could offer some much-needed leverage to marketers. The BrandZ research ... Matt Taibbi as a vampire squid wrapped around the face of humanity', emerged from the BrandZ research ... , such as price and location. This uses research-based loyalty data from the BrandZ database. Lastly ...

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