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The future for social brands

but what is it adding to your brand? A well known mobile phone company recently conducted research ... into the hands of consumers. Recent research has shown that 68 per cent of customers trust reviews more when ...

'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global marcoms

of speed. How do you measure the sponsorship ROI? It s a combination of placement and research. We ... research with the public before, during and after to find out if they know about the brand. We also still ...

Reputation Survey: London Olympics brings home Gold

about the Closing Ceremony. Survey of 2,000 members of the public conducted by global research ...

'Men and women are measured on a different scale,' says writer of hit TV series Borgen

lot and stayed in the city most of the week. But during research for the show, high-level female ... of the spin doctor While researching the series, Gram and his colleagues spoke to politicians, civil ...

Adidas and BA ahead in Olympic sponsors' brand race

the public most associates with the Games, according to the latest PRWeek/OnePoll research....of 2,000 members of the public conducted by global research agency OnePoll ...

London 2012: The greatest show on earth

to the reputation of London 2012 but it may be out of a PR professional's control. A recent survey by researchers ...

A failure of creativity?

Jackson. But PROs also need to improve their research and insight capabilities. The best way to persuade a client to adopt a different idea is to have evidence and research that shows an approach ... with the strategy and planning teams, who handle audience profiling, insight and research. They will come up ...

Why PR professionals need to learn the language of the boardroom

It is a frustrating thought. In 1998, PRWeek launched a campaign called Proof to encourage PR professionals to dedicate ten per cent of PR budgets to pre-planning research and evaluation of results. Fast ... to identify key priorities for such a campaign. Delegates said there was a need for more research ...

The real cost of pitching

shouldn't need to go for big pitches all the time. You can do your research by paying attention to big ...

Do you need a degree to work in PR?

that gives a person an added maturity as well as research and writing skills, especially if they have ... top quartile of universities in terms of research', such as Oxford, Cambridge, Durham, Edinburgh ...

 

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