10 Dec 2002
's what gets market researchers out of bed every morning. When in doubt, use statistics. Even better, add ...
21 Nov 2002
is buried all that media owner research that found someone else's medium to be rather more tasty, or else all media owner research is carefully framed to ensure the right results even before the first box has been ticked.
So it is easy to dismiss ITV's research as just another tedious piece of self ...
18 Nov 2002
is rapid. According to Key Note Research, the total value of the sector increased from £2.75bn to £6.86bn ...
11 Nov 2002
the market, analyse consumer research and often refer to their own museum and archives for inspiration ...
-- a tribute to the research and development department based at Baddeley Green, Stoke ...
01 Nov 2002
in the first year of the campaign and research has shown significant increases in Gordon's consumption ...
30 Sep 2002
% of young adult consumers drink shots monthly and 41% weekly (Source: Cardinal Research 1999). Since shots ...
16 Sep 2002
that the "satisfactory" products they had been providing (which were rated in the research) were -- while satisfactory ...
to customer loyalty measures. Their research departments are inadvertently misleading them, and have been for years. It's not that research directors are consciously lying. The problem is that the "loyalty" data ...
15 Aug 2002
marketplace. But it also raises questions about the state of UK media research -- long thought (by its ...
is whether the millions spent on these creaking research systems is really the best deployment of funds -- how relevant is our industry research to modern, converged media consumption?
The problem with all ...
02 Jul 2002
brand in the past. However, research we carried out at the time of the last General Election indicates...bedfellows indeed
The picture our research paints of young members of the electorate is one that does ...
30 May 2002
names for utterly dull research tools and chart after chart of lines criss-crossing each other with gay...presenting. All the clever ideas, all the expensive research tools, all the solid buying credentials ...