Search results for "Research

Showing 1 - 10 of 13 results

Sort results by: date | relevance

Search filters:

By Date

  • 2002 Remove filter

By Article Type

  • Analysis Remove publication filter

By Channel

  • Marketing Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Publication

By Discipline

Ardi Kolah wishes his readers a very funky Christmas

's what gets market researchers out of bed every morning. When in doubt, use statistics. Even better, add ...

Why the academic take on TV doesn't affect advertisers

is buried all that media owner research that found someone else's medium to be rather more tasty, or else all media owner research is carefully framed to ensure the right results even before the first box has been ticked. So it is easy to dismiss ITV's research as just another tedious piece of self ...

Superbrands case studies: Orange

is rapid. According to Key Note Research, the total value of the sector increased from £2.75bn to £6.86bn ...

Superbrands case studies: Royal Doulton

the market, analyse consumer research and often refer to their own museum and archives for inspiration ... -- a tribute to the research and development department based at Baddeley Green, Stoke ...

Superbrands case studies: Gordon's

in the first year of the campaign and research has shown significant increases in Gordon's consumption ...

Superbrands case studies: Smirnoff

% of young adult consumers drink shots monthly and 41% weekly (Source: Cardinal Research 1999). Since shots ...

A customer loyalty history lesson

that the "satisfactory" products they had been providing (which were rated in the research) were -- while satisfactory ... to customer loyalty measures. Their research departments are inadvertently misleading them, and have been for years. It's not that research directors are consciously lying. The problem is that the "loyalty" data ...

Barb has revealed the limits of media research in the UK

marketplace. But it also raises questions about the state of UK media research -- long thought (by its ... is whether the millions spent on these creaking research systems is really the best deployment of funds -- how relevant is our industry research to modern, converged media consumption? The problem with all ...

The strange bedfellows of advertising and politics

brand in the past. However, research we carried out at the time of the last General Election indicates...bedfellows indeed The picture our research paints of young members of the electorate is one that does ...

It's not pitches but people that count in the media arena

names for utterly dull research tools and chart after chart of lines criss-crossing each other with gay...presenting. All the clever ideas, all the expensive research tools, all the solid buying credentials ...

 

Additional Information

Latest jobs Jobs web feed