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Which mobile operator brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Reaching gay consumers: beyond the 'pink pound'

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Which energy brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Orange's Euro 2012 play: behind the scenes

, increased use of social media by brands does not guarantee increased chat, according to exclusive research ...

Sector Insight: Fixed-line telecoms

surveyed using it, according to research by GMI. Mintel estimates that BT's share of landline users has ... . To attract younger customers, however, it may have to develop its TV offer. Research shows that Virgin Media ... internet protocol (VoIP) services such as Skype. While the free calls are an obvious draw, research shows ...

Android provides a good character reference

, according to research firm GfK Retail Technology. This compares with just 6.6% 12 months earlier ... their choice of PC or server. Our research shows that Intel carries a brand equity that can command extra ...

Brands on location

appeal. 'It will be some time before NFC is widely adopted. Research group Juniper says only one ...

Marketing's Adwatch of the Year 2009

% of respondents in research conducted from 22-24 January. Last year's top dog, Churchill, with its ad featuring ... The information in this feature is based on Adwatch research conducted between November 2008 and October 2009 ...

Comparison sites failing to translate increased traffic into increased revenue

, consulting director at retail research firm Verdict. 'They're all quite similar and there's only so many ways ...

Searching for success

analyst at Jupiter Research, says a high-profile marketing approach is crucial for MSN Search: 'It ...

 

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