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Reaching gay consumers: beyond the 'pink pound'

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Brand barometer: Coffee shops, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

The truth about youth: Do you know Generation Z?

rat a mile off.' In the agency's 2011 'The truth about youth' research, which surveyed 7000 16 ...

Brand barometer: Fast-food chains, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

The most irritating ads of 2011

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure...talked about, and that is not being talked about,' he says. 'Our research shows that we have an ad ... .' A spokesperson for Boots said: 'Every campaign has a life cycle, but we know from in-depth research ...

Reality's new dimension

of just $20m ( 13.6m) on AR this year, according to Juniper Research. However, this figure is predicted ... : Juniper Research. ...

Sector insight: Pizza and pasta restaurants

both value and margins have been hit by the discounting culture. Promotional offers Research shows ... of this sort, yet Mintel research suggests this is not always the case, especially among male diners. 'Fast ...

Marketing's Adwatch of the Year 2009

% of respondents in research conducted from 22-24 January. Last year's top dog, Churchill, with its ad featuring ... The information in this feature is based on Adwatch research conducted between November 2008 and October 2009 ...

Are you a marketing tease?

in that.' As if to confirm that research can be made to prove anything, Fox's study found that 20 ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

, and deeply felt affection in others. However, as exclusive research from FreshMinds reveals, it is the brands...has previously run research to identify the UK's most-loved and most-hated brands, there were many that topped both lists. In fact, our exclusive research from FreshMinds into the responses brands elicit from ... of the research, consumers were asked to name any three brands they loved and three they hated. They were also ...

 

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