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Reaching gay consumers: beyond the 'pink pound'

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Which luxury watch brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Which sportswear brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

-president of research and insights, observed 'an emerging movement for [family] moments' in which brands can play a part ...

Brands eye a share of booming digital health sector

by research firm Frost Sullivan. Moreover, health-related brands, such as Weight Watchers with its points ... propositions at Aviva, UK Health, says the scheme, launched in 2009, is popular. 'Our research shows that just ...

The most irritating ads of 2011

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure...talked about, and that is not being talked about,' he says. 'Our research shows that we have an ad ... .' A spokesperson for Boots said: 'Every campaign has a life cycle, but we know from in-depth research ...

Sector Insight: Sports clothing and footwear

casualwear staple many years ago and research shows most purchases in this sector are for daywear rather than ...

No room in the UK: can new retailers succeed on the high street?

without the hassle of postal returns. As research conducted by OnePoll for Marketing shows, 67% of people ...

Forget catwalks - This is how to get boys into fashion

DOMINIC GOLDMAN, CREATIVE DIRECTOR, BARTLE BOGLE HEGARTY In July, we were appointed by Asos to create a campaign promoting its autumn/winter 2011 menswear collection. Surprisingly, research showed that young men believed Asos was a women's brand. Our job was, therefore, to get them to notice Asos and get ...

Reality's new dimension

of just $20m ( 13.6m) on AR this year, according to Juniper Research. However, this figure is predicted ... : Juniper Research. ...

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