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Reaching gay consumers: beyond the 'pink pound'

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Which price comparison site is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

BrandMAX 2012: What you need to know

on its research panel, possessing 'big data' 'does nothing' for brands in itself, according to Neil ...

Which payment system is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Sector Insight: current and packaged accounts

. Lloyds. It lost market share for the second consecutive year according to GMI/Mintel consumer research ...

The Co-operative Bank embarks on growth plan

-op. In our annual brand research, customers of The Co-operative Bank rated their bank more highly than ...

Crisis management: brand marketers caught in the middle

to their consumers via polling, qualitative research or tracking online sentiment will know when the time is right ...

Brand barometer: Car insurers, which one is most prominent online?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

When social media turns bad: dealing with negative comments

despite the negative comments being on a relatively small-scale. 'The idents were researched ...

Brand barometer: High street banks, which is most prominent on the web?

, third-party research into target audience behaviours, and finally nodal analysis of associated key words/phrases with each other using online tools (eg Google Adwords). For this research, the audience segmentation ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

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