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Reaching gay consumers: beyond the 'pink pound'

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Diageo aims for full marks

great consumer insight, but also through having more of your research invested earlier in the process ... on research at these times is not my style. What the consumer says is useful, but it doesn't replace the need ...

Top five: The most-shared 2012 Presidential election ads

*** Up This video, endorsed by Super PAC group The Jewish Council for Education and Research (JCER ...

The Obama vs Romney marketing face-off: brand lessons from the US election

of insights at market research consultancy Edelman Berland, and a former US pollster, says now 'it is a ...

Which notebook brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Lifeline: Arena Media

director and Justin Gibbons merges his consultancy, Work Research, into the agency and becomes the creative ...

How advertising can find its purpose

. The economic crisis has shaken the public's belief in the system. According to Pew Research Center, four years ...

Forget the old rules and embrace disobedience

of how he researched previous Olympic flames and noticed how they were all so small and insignificant ...

Which notebook brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Things We Like

, Channel 4 joined forces with Cancer Research UK for a run of special programming across its channels ...

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