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Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

research was conducted from 7-11 February 2013 by TNS as part of its twice-weekly OnLineBus omnibus among ...

Which luxury mascara brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Which cooking sauce brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

From clicks to yardsticks

of the brand, the country, the target audience and so on. Traditional research has known this for years and has ...

Is OMG's hiring of Talon a defining moment for outdoor?

, Facebook and Google] looking to pioneer multi-screen research. The question is, therefore, how this can ... ] is interesting in the context of Postar 2 research due out soon. That has already sparked a data-mining arms race ...

Which bookshop brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Which baby buggy brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Brand Barometer: Anthony Nolan's latest viral campaign reviewed

" from Nike Golf, Microsoft Research and Hertz..... Microsoft Research - IllumiRoom IllumiRoom is a proof-of-concept project intended to 'push the boundary ...

Last-mover advantage: when brands should avoid taking the lead

research has pointed to benefits of first-mover advantage declining with time. IHS Consulting cites a study ...

Which loyalty brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

 

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