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Profile: Facing a tough screen test

to market research company ComScore, 86% of consumers watched at least one online video during December ...

Sector Insight: Motor insurance

-quarters of drivers shop around before renewing their policy, according to research by Ipsos/MORI, and almost half get ...

Government calls for extension of ad regulations under fire

. The research, undertaken by Billetts, concludes with a promise that the DoH will continue to monitor changes ...

Sector Insight: Car retailing

. Consumers remain interested in buying cars, despite the economy: GfK NOP research shows that one in four ... an online presence, but, in the main, consumers use the web to research rather than to buy. Many dealers ...

Sector Insight: Household paper products

. Despite this, consumers are becoming more reliant on kitchen towel, and research from TGI shows ...

Sector Insight: Frozen and chilled ready meals

,603 107,704 0 Source: Nielsen Media Research ...

Sector Insight: Pizza and pasta restaurants

and ingredient provenance. Our research shows that people are paying more attention to origins of their food ...

Sector Insight: Cereal bars

Media Research Analyst comment Fizzah Kazmi. Research analyst UK and Ireland ...

Sector Insight: Yoghurts

ingredients, and research suggests that many are willing to pay more for such products. The Greek brand leader ... Research ...

News Analysis: Dancing to a branded tune

research which shows that customers of Virgin Mobile who are aware of the festival are four times more ...

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