Sector Insight: Liquers
21 Mar 2012 | by Jane Bainbridge
(Nielsen Scantrack November 2011), in Mintel s brand research it lacked a strong identity with the brand ...
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Sizing up 'real' women
13 Jul 2012 | by Loulla-Mae Eleftheriou-Smith
but about how you speak to your audience and understand them - social media is better than market research ... research showed that out of 500 women, only one used the word vagina. Women are not an amorphous mass ...
Sector Insight: Dark spirits
01 Feb 2012 | by Jane Bainbridge
's Spiced Rum more than doubled its sales between 2008 and 2010. Three Barrels - Mintel research found ...
Sector Insight: Men's grooming and shaving
25 Jan 2012 | by Jane Bainbridge
Received little marketing support, and in Mintel's research its customer satisfaction rating is lower than ...
Can advertising win over the public?
08 Dec 2011 | by Ian Barber
into the commercial world and childhood. Delve into the research and it's a typically mixed, contrarian picture ...
Are you a murder detective or a monkey hunter?
08 Dec 2011 | by Paul Phillips
session, favoured routes selected for research leading up to the final presentation, and then the agency ...
Sector Insight: Fragrances
07 Dec 2011 | by Jane Bainbridge
, according to GMI research. Almost four in 10 women (38%) stick to one favourite scent. Despite ...
Sector Insight: Sports clothing and footwear
01 Dec 2011 | by Jane Bainbridge
casualwear staple many years ago and research shows most purchases in this sector are for daywear rather than ...
Punter Appeal - DDB UK
01 Dec 2011 | by Matt Williams
- Temptations: 4.95 10. Harvey Nichols - Daylight robbery: 4.33 Source: OnePoll Research. Sample: 2 ...
Sector Insight: bodycare and depilatories
16 Nov 2011 | by Jane Bainbridge
older women, wrinkles and all, in ads for its Pro.Age range. Judging by GMI's research, most ... the finding, in GMI research, that more than 40% of women say they have hurt themselves removing hair ...
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