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All About ... Football shirt sponsorship

29 Jun 2011 | by Alasdair Reid

. 1A report from the German research company Sport + Markt, published in October 2010, noted ...

Football shirt sponsorship becomes a buyers' market

28 Apr 2009 | by Ed Kemp

shirt-sponsor ship deal seems one way to tip the balance in a brand's favour, if research conducted ...

Successful sponsorship in a time of recession

04 Nov 2008 | by Ardi Kolah

they can be heard. Research I have conducted over the past decade leads me to three important conclusions ... value from the perspective of the sponsor. No research analysis used to provide the level ...

Sponsorship 2.0

07 Nov 2007 | by Ardi Kolah

? Clearly, Harveys have a tome of research to chuck at me that underscores its decision to invest ...

Take a chance on me

13 Sep 2006 | by by Ardi Kolah

for these emerging poker brands. Research by Prism suggests that the quality of interaction with the audience has ...

Fast-forward TV advertising?

14 Jun 2006

to the latest research published by BARB, just 10-20% of all viewing in PVR households in the UK is time ... . And research by Millward Brown for the main US TV networks showed no difference in recall and recognition ... Brown Potentially, this could be good news for broadcast sponsors like Budweiser as these research ...

Samsung rides blue wave

05 May 2005 | by Robert Gray

One is a good example.' According to Strategy Analytics' latest research, Samsung had a 14.2% share ... it in third place behind Nokia (31.3%) and Motorola (16.7%). Research firm Mintel's recent report 'Mobile ... leader in mobile,' says Pearce. Andy Brown, head of European mobile devices research at IDC, adds ...

 

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