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Sector Insight: Bottled water

research to show it is healthier than tap water. Plain bottled water accounts for the vast majority (87 ...

Reinventing marketing: Alan Mitchell says it's time to move beyond Philip Kotler's quest to influence consumers

. As new, exclusive research for Marketing by Lightspeed Research suggests, consumers are adopting them en masse because they address the unmet desire to make better decisions. According to this research ... three-quarters of consumers (77%) say their online research has changed what they have bought; 88% say ...

Sector Insight: Ice cream

, while this may be one aspect of its research programme, Unilever was quick to deny that it is seriously ...

Moody Britain: Putting Britain back together

Britain' research from McCann Erickson confirms that consumers feel angrier than ever. Let down by banks ... of their own. The research reveals that some consumers are appreciating the collective cultural detox ... in the research and there is a clear feeling that many are taking stock and reassessing their lives, in particular ...

Reinventing marketing: Alan Mitchell examines marketing's missing metrics

of today's theories of marketing were being formulated. Nowadays, however, psychology researchers think ...

Youth marketing: four trends in reaching the CyberGens

Brand Solutions, who oversaw the MTV research. There are a lot more brands out there and consumers ... involvement.' MTV commissioned researchers The Youth Conspiracy to undertake desk research, fieldwork ...

Sector Insight: Vitamins and supplements

at school children because some research has suggested it may help with concentration levels. Sales ... , establishing a strong positioning with its research and development credentials. Its brands include Perfectil ...

Sector Insight: Motor insurance

-quarters of drivers shop around before renewing their policy, according to research by Ipsos/MORI, and almost half get ...

Media Forum: Has Absolute name worked?

's research data shows that the methodology of the Rajars is lagging behind the actual performance ... left and all the qualitative bespoke research they've done supports this." MAYBE - Malcolm Cox ...

Media: All about ... Online advertising measurement

Yet more evidence of the effects of global warming. Joint industry research initiatives usually ... of Research International, was appointed to the part-time position of JICIMS chairman in August. His task ... vague responses from the research companies about what they'd be able to bring to the party. Follow ...

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