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Philips Shavers renews WilliamsF1 sponsorship deal

23 Nov 2006 | by by Amy Dry

shaver, but our consumer research tells us our target consumers are focused on product design as much ...

Media News: Iceland seals tie-up with I'm a Celebrity

25 Oct 2006 | by Gemma Charles

of MediaCom North, described the fit between Iceland and I'm a Celebrity as 'superb'. He cited TGI research ...

Media: Double Standards - Just how effective is ad-funded programming?

15 Sep 2006

talent, locations, research and other knowledge. But the programme makers must be left to use ...

Classic FM brings in Emirates for finance sponsorship

04 Sep 2006 | by by Daniel Farey-Jones

The station clinched the £800,000 sponsorship with research showing it reaches more businessmen than any quality paper or other radio station. Emirates wanted to push its long-haul business travel offering. Emirates' media agency MediaCom brokered the sponsorship, which includes a high frequency ...

A-list celeb endorsements not trusted, survey finds

19 Jul 2006 | by by Jennifer Whitehead

they are wasting their money after new research has shown that consumers would sooner trust the government than...The research looked at how consumers judged a company's ethical responsibility and product offering, and what information they trusted. Out of a list of 15 different sources of information, packaging was cited by consumers as the most trustworthy, followed by consumer watchdogs and family ...

Music and brand partnerships welcomed by consumers

19 Jul 2006 | by by Daniel Farey-Jones

rejected McDonald's tie-up with Justin Timberlake, according to new research...., according to the survey by Entertainment Music Research for Music Week's Music and Brands conference being ... % of them seeing it as a great or good idea. In its study, Entertainment Media Research recommends a ... ; emotional connection; and optimised content. Steve Evans, research director at Entertainment Media ...

Millward Brown study helps brands with theirr sports marketing budgets

13 Jul 2006 | by by Sarah Woods

research study by Millward Brown....at WPP-owned Millward Brown and lead researcher of the 'Sportz' study, said: "At the heart of successful ...

Sponsorship Leagues

21 Jun 2006

, researched by Willott Kingston Smith. Unfortunately, no data could be found for a number of agencies, either ...

Emap2 lands exclusive cross-media deal with Davidoff

19 Jun 2006 | by by Daniel Farey-Jones

of which will be measured by Emap Advertising's research arm. Cool Water Game will sponsor Kiss ...

Arsenal FC uncovers stadium branding

07 Jun 2006 | by by Jennifer Whitehead

The football club has decided to create a standalone brand for its new home after researching the promotion of other stadia in the UK. The intention is to create a striking brand that has appeal beyond football, and is distinctive from the Arsenal brand. The design draws on the heritage of Arsenal ...

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