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Asda boss dismisses 'sexist' Christmas ad complaints

15 Nov 2012 | by Matthew Chapman

.5% during the same period, according to research from Kantar. Judith McKenna, chief operating officer ...

Holly Willoughby and James Corden push Microsoft phone

13 Nov 2012 | by Matthew Chapman

if her and Schofie used it [Windows Phone] for their world-class investigative journalism research ...

Sainsbury's first post-Jamie Christmas ad to focus on small moments

12 Nov 2012 | by Matthew Chapman

Sainsbury's is running a research-led campaign focusing on the small moments that make Christmas...The supermarket has carried out research to uncover the small events fundamental to a successful Christmas for its campaign, which will be made up of 14 different TV spots. Creative marks a shift in strategy from last year's festive activity that showed Jamie Oliver making a feast in a theatre for a ...

Carat and Global Radio are the big winners at the Media Week Awards

26 Oct 2012 | by Jeremy King

Shortlist: Carat, MEC, MediaCom, Starcom MediaVest Group Research Insight Gold: Carat ...

PRWeek TV: In-house comms, marketing and IT 'will have overarching leaders'

05 Oct 2012 | by Matt Cartmell

This week s PRWeek podcast sees Michael Thorne, director of business analysts Pearlfinders, and Gavin Ellwood, director of Ellwood Atfield, discuss new research suggesting that senior in-house PR professionals are increasingly taking on wider remits. This follows a PRWeek news analysis on the subject ...

Tesco pushes Fifa 13 with GPS-linked mobile activity

01 Oct 2012 | by Nick Batten

to the Centre for Retail Research, UK consumers are expected to spend 4.5bn using mobile devices in 2012, a 53 ...

PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

28 Sep 2012 | by John Owens

if they wanted it. The research was conducted by headhunters Watson Helsby and sampled 93 of the 100 FTSE ...

Littlewoods in autumn activity U-turn after sales 'missed out' in 2011

25 Sep 2012 | by Matthew Chapman

fashion credentials take a knock as a result of not running an autumn campaign. Research from Ipsos ...

Daily Diary - On your bike!

24 Sep 2012

the butt of everyone s jokes paid off for Hilton as he helped raise 500 for Cancer Research in aid of its ...

Benetton follows gay kiss ads with 'unemployee of the year' spot

18 Sep 2012 | by Matthew Chapman

The activity includes a TV ad that features four young adults, tagged as "Neets" (Not in Education, Employment or Training) searching for a job with dignity despite the stigma attached to unemployment. The in-house campaign, created by the brand s in-house research centre Fabrica in co-operation with 72 ...

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