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IPC claims Nuts readers no longer 'lads'

IPC Media has conducted new research into the attitudes of young men who fall into its core...to be family men". The research, called Mates And Girlfriends (MAGs), comes just weeks after IPC offloaded ... and alleged affair. The publisher is in the process of rolling out the research to media agencies ... group advertising director, said the research indicated young men were very interested in "fashion ...

St John Ambulance targets cinema goers with interactive film

saves lives but our research has found that most of us wouldn t know what to do if a life is on the line ...

ASA bans 'misleading' Harpic ad after Unilever complaint

-up with laboratory research to show Harpic Power Plus against several bleach-based cleaners. The ASA upheld ...

Young deterred from volunteering opportunitites by coverage of disasters

of focusing on negative imagery alone. Twenty-year-old volunteer Liz White told the researchers ...

Danke Schons return in Virgin Holidays ad

period, when our customer service offering was tested like never before. "Our research shows that even ...

National Lottery to launch TV scratchcard spot during X-Factor

to be launched, and the decision to offer VW Golf BlueMotions was taken, when research by the National Lottery ...

Behind the Rebrand: Virgin Atlantic

in order to maximise impact across social media channels. In research the airline looked at hundreds of You ...

Bauer identifies a new '4D' male readership

The company unveiled a year s worth of research in a presentation to agencies and clients last ... either one or you weren t, according to Liz Martin, research and insight director at Bauer. She said that the research indicated the 4D man was increasingly interested in culture and is more health conscious. She ...

BR Video: The jury's out on advertising and social networking

the world to find "mutual areas of interest". Last week, research by payment provider Sage Pay found ... other users, claims new research. ...

Revealed: 'diabolic' Flake ad that never was

spiked the ad after research revealed a polarising reception was in store. It subsequently moved ...

 

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