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Why marketers are missing a trick by ignoring sensory perception

20 May 2013 | by Gemma Charles

Research Laboratory, Oxford University, the pop-up bar comprised of three rooms. Each had different sounds ... that an attractive proposition. But can the research be practically applied, given that you, as a drinks marketer ...

PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

28 Sep 2012 | by John Owens

if they wanted it. The research was conducted by headhunters Watson Helsby and sampled 93 of the 100 FTSE ...

Media Week Awards' co-chairs talk on camera about this year's event

24 May 2011 | by Jeremy King

categories. Splitting the research sector into three different categories Data Innovation, Econometrics and Research Insight to reflect its increasing importance in the media process. Dividing the Rising Star ...

TV ad to encourage people to smoke outside

23 May 2011 | by Sara Kimberley

was bought by M4C on behalf of COI. The campaign comes in response to YouGov research, which shows ...

Benylin fights back against 'sickie' claims

07 Jan 2009 | by Colin Marrs

is not encouraging employees to take unnecessary absence." It quoted research, which found that 73 per cent of UK ...

Consumer in the street: buying green in the credit crunch

27 Aug 2008 | by Bill Britt

Video produced for Marketing by Vox Pops International , which is a pioneer in the use of video in research to bring consumer views to life. ...

 

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