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DFS raises sights upmarket with £12m brand 'film'

decided action was needed after research found consumers did not enjoy the 'harsh shouty style, they didn ...

Cannes 2012: AOL's Rene Rechtman warns Generation Social don't like ads

Rechtman, who is head of AOL Advertising International, draws on Upstream research in the US that found three quarters of millennials (66%) reject digital advertising, and a third of them hate the brands that are targeting them. "Online advertising has zero influence on this group," warns Rechtman ...

Prostate Cancer drops Charity from name because of negative connotations

, but we provide advice from nurses, support, and information from healthcare professionals and researchers ... said: "We need to be funding research that is going to find the breakthrough answers. There isn't enough research on the disease at the moment, and there isn't a simple screening programme for men to ask ...

Phones4U readies £10m upgrade push

Phones4U is drawing to attention to its upgrades offering with a £10m campaign, after research...Television activity will launch tomorrow (16 June) as part of the "upgrades 4u and u and u" campaign. It will star ex-'EastEnders' actor Dean Gaffney and a voiceover from 'Inbetweeners' star Alex Macqueen. Phones4U commissioned research from YouGov that revealed only 44% of the 2,000 people surveyed ...

Change4Life ads push sports activity packs

The campaign will be supported by TV, digital, press advertising and social media activity by M C Saatchi. It will build on the excitement of the sporting activities taking place this summer and encourage millions of people to get involved and active. New research suggests that 93% of the British ...

Innocent tops the Social Brands 100

The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...

Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics

Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how consumers make decisions and how different media platforms impact choices. Asked if the Olympics were ...

BlackBerry hails people of action in global campaign

?". Sarah Probert, senior director of brand marketing and communication at Research In Motion, said: "Our ... at the beginning of June. BlackBerry owner Research in Motion is launching the consumer-facing global campaign a ...

Cancer Research UK campaign supports removal of tobacco brands

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco...Research's latest report that identifies young people and women as the key target groups for tobacco ...

Judges announced for Media Week's 30 Under 30 competition

magazine is your favourite, and why? Research has proved that 9.58am is the time that we are happiest ...

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