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PRWeek TV: In-house comms, marketing and IT 'will have overarching leaders'

05 Oct 2012 | by Matt Cartmell

This week s PRWeek podcast sees Michael Thorne, director of business analysts Pearlfinders, and Gavin Ellwood, director of Ellwood Atfield, discuss new research suggesting that senior in-house PR professionals are increasingly taking on wider remits. This follows a PRWeek news analysis on the subject ...

Tesco pushes Fifa 13 with GPS-linked mobile activity

01 Oct 2012 | by Nick Batten

to the Centre for Retail Research, UK consumers are expected to spend 4.5bn using mobile devices in 2012, a 53 ...

PRWeek TV: Comms directors must 'broaden skillset' in fight for place at the top

28 Sep 2012 | by John Owens

if they wanted it. The research was conducted by headhunters Watson Helsby and sampled 93 of the 100 FTSE ...

Littlewoods in autumn activity U-turn after sales 'missed out' in 2011

25 Sep 2012 | by Matthew Chapman

fashion credentials take a knock as a result of not running an autumn campaign. Research from Ipsos ...

Daily Diary - On your bike!

24 Sep 2012

the butt of everyone s jokes paid off for Hilton as he helped raise 500 for Cancer Research in aid of its ...

Benetton follows gay kiss ads with 'unemployee of the year' spot

18 Sep 2012 | by Matthew Chapman

The activity includes a TV ad that features four young adults, tagged as "Neets" (Not in Education, Employment or Training) searching for a job with dignity despite the stigma attached to unemployment. The in-house campaign, created by the brand s in-house research centre Fabrica in co-operation with 72 ...

St John Ambulance in hard-hitting first aid awareness activity

17 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

-threatening and will motivate people to text in for a free first aid guide." Martin Ledwick, Cancer Research UK s head cancer ... years. Research has led to better diagnosis and improved treatments, all helping to save lives. "This ...

Asda rapped for claiming electrical goods were cheaper than Argos

05 Sep 2012 | by Matthew Chapman

electronics brands. However, Argos objected to the ad because its own research carried out on 20 October ... that both companies' research was valid because it took into account different methods of collecting the data, but ruled the way Asda advertised its research was misleading. The ad watchdog came down ...

Debenhams ups spend for Life Made Fabulous push

28 Aug 2012 | by Matthew Chapman

heritage and claims its own research shows customers are increasingly associating the retailer with style ...

ASA gives thumbs up to Vernon Kay ad for Flora

08 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

research to the Advertising Standards Authority (ASA) showing that many UK diets contain too much saturated ...

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