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Dove's campaign for real beauty returns after two-year gap

18 Apr 2013 | by John Reynolds

the confidence they need in day-to-day life. "Internal research has revealed that only 1% of UK women would ...

Sky and Virgin get YouView ads banned

17 Apr 2013 | by Maisie McCabe

that was "misleading" and "unsubstantiated", as YouView s research did not substantiate it. Although YouView had ...

ITV to unveil next wave of idents: watch the videos

12 Apr 2013 | by Maisie McCabe

Beale was the executive producer. Rufus Radcliffe, the group director of marketing and research at ITV ... and through detailed research we have undertaken. "This next wave of idents are launching in a fantastic ...

PRWeek TV: Energy companies need to 'grasp the nettle' of rising prices

12 Apr 2013 | by PRWeek reporters

as PRWeek research reveals the depth of public mistrust in the industry.

PRWeek TV: Leadership and communication effectiveness

21 Mar 2013 | by Daniel Farey-Jones

Cartwright offers some of the key findings of the research as well as explaining Ketchum s reasons for conducting it and its practical applications. We were struck firstly by the extent of the ongoing leadership crisis; as with last year one in four people globally view leaders as being effective and a ...

BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire

01 Feb 2013 | by Matthew Chapman

that now was the perfect moment to rebrand the company from Research in Motion to BlackBerry, to reflect ...

Asda boss dismisses 'sexist' Christmas ad complaints

15 Nov 2012 | by Matthew Chapman

.5% during the same period, according to research from Kantar. Judith McKenna, chief operating officer ...

Holly Willoughby and James Corden push Microsoft phone

13 Nov 2012 | by Matthew Chapman

if her and Schofie used it [Windows Phone] for their world-class investigative journalism research ...

Sainsbury's first post-Jamie Christmas ad to focus on small moments

12 Nov 2012 | by Matthew Chapman

Sainsbury's is running a research-led campaign focusing on the small moments that make Christmas...The supermarket has carried out research to uncover the small events fundamental to a successful Christmas for its campaign, which will be made up of 14 different TV spots. Creative marks a shift in strategy from last year's festive activity that showed Jamie Oliver making a feast in a theatre for a ...

Carat and Global Radio are the big winners at the Media Week Awards

26 Oct 2012 | by Jeremy King

Shortlist: Carat, MEC, MediaCom, Starcom MediaVest Group Research Insight Gold: Carat ...

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