Sandra MacLeod: PR industry is at a crossroads
16 Oct 2009 | by Sandra MacLeod
on this one. - Sandra Macleod is group CEO of Echo Research. ...
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Danny Rogers: Striking a balance between print and web
18 Nov 2009 | by Danny Rogers
research shows us that loyalty to, and engagement with, the print product has never been stronger. From ... , so PRWeek will be commissioning extensive research to fine-tune our offering. We continue to value ...
David Singleton: Mark Penn's words will boost Number 10
29 Jul 2009 | by David Singleton
Street polling and research guru David Muir to breathe new life in the Brown brand as the election draws ...
Danny Rogers: Rebranding Brown is a challenge too far
10 Jun 2009 | by Danny Rogers
researcher to me on Sunday lunchtime. It is actually impossible to ask this question without receiving...The researcher was dead serious, unfortunately. Because it is, of course, too late to 'rebrand' Brown in any sense. And one questions whether it is even possible to rebrand a politician in the post-spin era. Rebrands are currently back in fashion, the most recent high-profile example being Santander ...
We need clarity on what we do
15 Apr 2009 | by Alex Aiken
vary so greatly across local government. Research from councils shows the average salary ... responsibility for reputation, oversight of research and a meaningful role in developing strategy in the role ...
David Singleton: Too early to celebrate the revival
08 Apr 2009 | by David Singleton
in Advertising, which was released this week. The report lumps PR, events and market research together and tells ... s research also shows the vast majority of agency chiefs believe the PR industry has not yet reached ...
Richard Stokoe: Local journalists search for blame
03 Apr 2009 | by Richard Stokoe
this since the 2005 launch of its Reputation Campaign. This was launched following research conducted ...
Skip the press and extend your reach
27 Mar 2009 | by Paul Mylrea
Sometimes, the best insights come not from detailed research but from watching people.
Danny Rogers: The Power Book proves reputation is all
25 Mar 2009 | by Danny Rogers
As well as identifying the top echelon of professionals, we also attempt to name those rated particularly highly in their fields. And on page two of this magazine we celebrate the top ten individuals currently operating in UK public relations. All of these lists are the result of a four-month research ...
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