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Danny Rogers: BBC and Murdoch vie for influence

TLG's exclusive research for PRWeek reveals that as well as having a strong corporate reputation in its own right (Opinion, 12 November), the BBC remains dominant in terms of forging other reputations in the UK. The survey, among 1,000 opinion-formers, shows that the BBC is the primary source of news ...

Ian Monk: Sex and drugs give show the X Factor

-judgemental age, why should it? And yet questions remain. Recent advertising research shows the X Factor is right ...

David Singleton: Five routes to the perfect PR campaign

). The five are: audience participation, use of technology, brand partnerships, research/planning and the big ...

Danny Rogers: The battle to own clients and the media

A piece of research by Shine Communications, published this week, gives an insight

Danny Rogers: Striking a balance between print and web

research shows us that loyalty to, and engagement with, the print product has never been stronger. From ... , so PRWeek will be commissioning extensive research to fine-tune our offering. We continue to value ...

LETTERS: Word-of-mouth must be taken seriously

, for instance research and lifestyle trends. This is an exciting opportunity to combine disciplines and move us ...

OPINION: Our survey says... do proper research

‘New research shows that PR surveys are once again proving their value as one of the most effective...The above paragraph is, of course, entirely fictitious. No such (narcissistic) PR research exists ... -in were exemplary. Additionally, the research in both cases was validated by independent third ... practice. The golden goose of survey coverage was killed by sloppy research, poor presentation ...

OPINION: Print still paramount for communication

First, independent research by Opinion Matters showed that 20 million magazines are sold in the UK every week, with three-quarters of consumers classifying themselves as regular purchasers. Second, ZenithOptimedia upgraded its projections for growth in ad spending across traditional media in the coming year ...

OPINION The king of spin tells us another story

Hotel. A researcher was despatched to the venue where he succeeded in identifying the enemies ...

Kate Nicholas: Media too often skew complex subjects

that is being given by educationalists to research skills as opposed to retained knowledge. Meanwhile ...

 

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