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Following on from your article on market research (Feature, 22 February), the best value for money...cheaper. Thanks to options such as this, market research is not something that is limited to those ... Research Fund. ...
I would suggest two simple words. Research and evaluation. Review what research is already ... possibly can (and then of course promote what you are doing). Research from Ipsos Mori, for example ... taking action. By promoting the Ipsos Mori research, and our evaluation of this newsletter pilot ...
‘New research shows that PR surveys are once again proving their value as one of the most effective...The above paragraph is, of course, entirely fictitious. No such (narcissistic) PR research exists ... -in were exemplary. Additionally, the research in both cases was validated by independent third ... practice. The golden goose of survey coverage was killed by sloppy research, poor presentation ...
