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‘Gut feel’ on rise as way to evaluate PR

, according to research unveiled last week....The research – which also revealed that 68 per cent of companies spend three per cent or less ... by the research include an increasing belief that PR can be properly measured – just 13 per cent of respondents ... budget to research and evaluation – ten per cent was a target set by PRWeek’s ‘Proof’ campaign, which ...

Southwark in benefits drive

they are entitled to after research revealed that around £1m in entitlements goes unclaimed every year in the London...The research was carried out as part of the council’s anti-poverty strategy and it hopes that encouraging residents to collect benefits will help alleviate poverty. ‘Some families could be missing out on up to £140 a week in help with childcare costs and some pensioners could be entitled to between £20 ...

APPC plans drive to perk up profile

The move comes in response to research showing that, although MPs’ opinions of lobbying companies were favourable, their awareness of the APPC was minimal. APPC chairman Warwick Smith said: ‘The ... the drive. Smith said he favoured a ‘sustained effort’ to bolster its profile. The Communicate Research ...

ALG plugs smoking ban in capital

to research compiled by the Scientific Committee on Tobacco and Health, which was unveiled by the Government ...

What the papers say: eBay success is a red rag to Mail

England values flog its new hobbyhorse to death? Analysis conducted by Echo Research from data supplied ...

Campaign: Corporate/Public Affairs - Property firm speaks out on transport needs

, Birmingham, Manchester and Newcastle, making comparisons with the networks of New York and Paris. Research ... focused on London was also produced, drawing out the main research findings for the capital. As the research suggested a radical overhaul of transport funding and was therefore of potential interest ...

News Analysis: Brands tap into British faith groups

of media is crucial. Sharif says: 'Our research shows that you need the Muslim media, but it would be wrong ...

Reputation Management: The fast-food fight

and Health (CASH) - launched a direct attack on supermarkets and the levels of salt in their food. Research ...

Media ‘let firms off’ obesity hook

The research found 2,355 UK newspaper articles that mentioned obesity more than once from January to May this year, and deduced that consumers, themselves, are most commonly blamed for obesity problems in the UK, US and the Netherlands. Governments in France and Italy and schools in Germany topped ...

What the papers say: Swann acts on WH Smith results

October), a view echoed widely elsewhere. Analysis conducted by Echo Research from data supplied ...

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