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On the agenda: Short walks could prevent diabetes

17 Jun 2013 | by Loulla-Mae Eleftheriou-Smith

In more detail A study by researchers at the George Washington University School of Public ... . In addition, researchers found that a short walk was significantly more effective at lowering older people ... walk. PR strategy The comms team at George Washington University is regularly sent research ...

The real influencers in Westminster outnumber lobbyists

13 Jun 2013 | by Lynsey Barber

research has found that think-tanks, charities and not-for-profit organisations have greater access

PR agencies claw back digital business from specialist shops

16 May 2013 | by Loulla-Mae Eleftheriou-Smith

-house expertise, according to industry research....work is on an upward curve, according to Pearlfinders' research. Consumer PR services were sought ...

PR industry's exploitation of interns probed by HMRC

17 Apr 2013 | by Loulla-Mae Eleftheriou-Smith

PR professionals are among the worst offenders for exploiting interns, according to research...interns. June 2012 PRCA and Intern Aware research finds that of 150 young PR professionals ...

In-house salaries rocket while agencies lag behind

14 Feb 2013 | by Lynsey Barber and John Owens

Research from the CIPR has revealed the average salary of in-house private sector comms professionals has leapt by 14 per cent year on year to 61,920 , taking the average wage above those in agencies for the first time. The latest CIPR State of the PR Profession benchmarking survey reveals that ...

Agencies braced for 2013 test with hint of economic recovery

29 Nov 2012 | by Alec Mattinson

ending 31 December 2011. The research pointed to an industry in recovery, with the top 40 ...

Unilever's Paul Polman tops FTSE 100 survey for comms effectiveness

28 Nov 2012 | by Matt Cartmell

The research from Aberfield Communications looked at which FTSE 100 chief executive best used comms to influence how they and their companies were perceived, and how they can influence other businesses, consumers or government policy. The Footsie Influencer 2012 report examined media coverage ...

Social media neglected in crisis management, Good Relations research reveals

28 Nov 2012 | by Lynsey Barber

More than two out of three professionals in comms, marketing and social media admitted there is a gap in their businesses social media planning for responding to crisis situations. The report, undertaken by Good Relations and Watermelon Research, surveyed 100 businesses, from SMEs to major ...

CIPR to penalise against 'outdated' AVE measurements in awards entries

19 Nov 2012 | by Hannah Crown

Any entry that uses AVE will be given a score of zero for research, planning, measurement and evaluation in the 29th CIPR Excellence Awards next year. The awards will also feature two new categories: the best campaign in the technology sector, and a people s choice award, which will recognise ...

Public places higher value in transparency than brand appeal, research reveals

25 Oct 2012 | by John Owens

value on transparency than brand appeal, research has revealed.

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