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Ernst & Young calls in Kreab Gavin Anderson after competitive pitch

13 Dec 2012 | by Alec Mattinson

, Tom Poston, director/head of research, and Alex Le May, associate. Among the key industry s Ernst ...

Facing commercial reality

04 Dec 2012 | by Mike Maynard, Napier Partnership

-quality research to truly understand customers and markets. At Napier, we built a research practice in partnership ...

Government of Gibraltar hires agency to foster Spanish links

03 Dec 2012 | by Alec Mattinson

to proactively supply the news media with frequent, accurate and in-depth information and research about us ...

H+K Strategies' Scott McKenzie to lead internal comms at Lansons

29 Nov 2012 | by Alec Mattinson

in the corporate and b2b space. McKenzie commented: 'The most recent UK Government research indicates that only ...

Agencies braced for 2013 test with hint of economic recovery

29 Nov 2012 | by Alec Mattinson

ending 31 December 2011. The research pointed to an industry in recovery, with the top 40 ...

CIPR to penalise against 'outdated' AVE measurements in awards entries

19 Nov 2012 | by Hannah Crown

Any entry that uses AVE will be given a score of zero for research, planning, measurement and evaluation in the 29th CIPR Excellence Awards next year. The awards will also feature two new categories: the best campaign in the technology sector, and a people s choice award, which will recognise ...

Former Tony Blair adviser Jo Gibbons joins Fenton Communications

19 Nov 2012 | by John Owens

Gibbons will join the agency after serving as a director for the research company Populus, where she was responsible for overseeing comms and new business strategy. Before this she worked as a senior adviser in Downing Street as deputy director of government relations and then director of events ...

CIPR unveils fresh principles to help firms with internal comms

15 Nov 2012 | by John Owens

A matrix devised by the CIPR takes into account efficacy of outputs such as newsletters and social media, tone of voice and consistency, and opportunities for employees to have their say. The research concludes that 'best practice goes beyond the inclusion of a few comms questions in an annual employee ...

Mike Maynard, Napier Partnership - It's all a matter of metrics

07 Nov 2012 | by Mike Maynard, Napier Partnership

data and to gain even deeper insight through research. By focusing on the b2b technology market, Napier frequently delivers bespoke research that provides valuable insight for all our clients. Our research practice has addressed everything from customer media preferences through to bespoke research ...

Iain Anderson, Cicero Consulting - Comms is a two-way street

07 Nov 2012 | by Iain Anderson, Cicero Consulting

Cicero research, Changing the Conversation - How can retail banks rebuild their reputation? (available ... research results make particularly interesting reading in this regard as they represent the views held ...

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