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Financial PR needs to widen horizons

to the Centre for Economic and Business Research the total number of financial services jobs has slumped from ...

Luke Blair: From practitioner to leader

of the whole thing, one might say, is the logical conclusion of this. Research by the Cass Business School has ...

John Shewell: Using #socmed to predict the future

There has been a lot of discussion and few research papers written about how social media can...empirically researched papers that demonstrated how social media can be harnessed to peer into the future ... their reputation during these austere times this research could be welcome news. For a start, local public ...

A move towards the holy grail of integration

Pearlfinders research shows eight per cent of senior PR appointments made by major firms in Q3 this year were in chief marketing officer (CMO) roles, an increase from six per cent last year. ( View more ... are engaging with consumers and displaying effective creativity. The reality, however as my research ...

Alec Mattinson: Make a difference at the Paralympics

. PRWeek/OnePoll research this week indicates that London 2012 was PR manna for almost everyone involved (p ... . In that sense, I was somewhat surprised to receive a call this week researching the success of one ...

John Shewell: Successful comms requires keen insight

reflect the city based on our research findings. We then benchmarked performance and monitored progress ...

Danny Rogers: An intriguing future awaits Bell Pottinger

work. Its holding company Chime was even more diverse, adding advertising and market research ...

Alex Aiken: Local health service comms has been 'dreadful'

service communications has been dreadful. One now- defunct PCT spent 1m researching public health issues, retaining a costly PR agency and then couldn't agree on a campaign to utilise the research, completely ...

George Eustice: Party funding is unlikely to change

in opposition by a handful of talented twenty-something researchers, employed by a party, on low pay ...

Anthony Hilton: Web culture leads to lazy journalism

of sources to talk around the subject, time for additional research, and space to think and talk about ...

 

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