Morrisons calls in Cake for own-brand clothing launch
07 Feb 2013 | by Daniel Farey-Jones
. Supermarket clothing sales grew 6.2 per cent in the year to November 2012, according to research from Kantar ...
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Reputation Survey: Online stores blamed for high street slump
22 Feb 2013 | by Kate Magee
As Republic becomes the latest big-name high street store to close, research reveals that 38 per.../OnePoll's latest research has revealed. The survey was conducted as fashion brand Republic became the latest ... an online-only brand's site. The research showed the high street retains significant support from ... conducted by global research agency OnePoll How I see it Niki Wheeler, director, Launch PR Bleak ...
FSA tight-lipped on reassurance campaigns following horsemeat scandal
30 Jan 2013 | by Daniel Farey-Jones and Mark Banham
consumer research to measure awareness of the story and the effect on buying decisions. One issue ...
Mary Portas' Yellowdoor called in for high street shop fight
18 Oct 2012 | by John Owens
the national news agenda and really get people to reappraise these stores'. Research from the Local Data ...
Tesco hires Azaria PR for hair styling launch
28 Aug 2012 | by Matt Cartmell
research and product development to ensure its products are superior to its competitors, T-H-X is set ...
Why PR professionals need to learn the language of the boardroom
04 Jul 2012 | by Kate Magee
It is a frustrating thought. In 1998, PRWeek launched a campaign called Proof to encourage PR professionals to dedicate ten per cent of PR budgets to pre-planning research and evaluation of results. Fast ... to identify key priorities for such a campaign. Delegates said there was a need for more research ...
Reputation Survey: Supermarkets - Tesco needs to come up with the goods
26 Apr 2012
As the firm plans a £1bn store refurbishment, research reveals that Tesco is fighting a tarnished...Although Tesco was the most visited supermarket by those surveyed in the latest research from PRWeek/OnePoll, respondents believed other supermarkets had a better reputation. Last week, the market ... of the public conducted by global research agency OnePoll HOW I SEE IT RACHEL FRIEND, MD, CONSUMER ...
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