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FSA tight-lipped on reassurance campaigns following horsemeat scandal

30 Jan 2013 | by Daniel Farey-Jones and Mark Banham

consumer research to measure awareness of the story and the effect on buying decisions. One issue ...

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

It is a frustrating thought. In 1998, PRWeek launched a campaign called Proof to encourage PR professionals to dedicate ten per cent of PR budgets to pre-planning research and evaluation of results. Fast ... to identify key priorities for such a campaign. Delegates said there was a need for more research ...

Pizza Hut appoints Lexis for consumer brief

09 May 2012 | by John Owens

Freud pitched, but the client has deferred making a decision. According to market research firm ...

 

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