Search results for "Research
to remove filtersWPP and Nielsen agree asset swap deal
12 Nov 2008 | by Arif Durrani
acquisition of market research outfit TNS....Nielsen will now own 100% of AGBNielsen Media Research, the television audience media measurement business, by acquiring the 50% currently held by WPP. AGBNMR, Nielsen's North American television measurement business and Nielsen's media measurement businesses in online, mobile, advertising and radio ...
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