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TalkTalk to sponsor fifth X Factor

21 May 2013 | by Louise Ridley

, according to TalkTalk research. The well-known slots have featured 'The X Factor' fans and former ...

Expert views on an underwhelming two years of product placement in the UK

28 Feb 2013 | by Maisie McCabe

and phones in 'The X Factor', we also created online video diaries of the contestants. Recent research from ...

Twitter partners with Nielsen to publish new 'social TV' ratings

18 Dec 2012 | by Arif Durrani

study from Thinkbox and COG Research, blended analysis of video footage of 23 households' living rooms ... to viewers and clearer results to marketers." David Poltrack, chief research officer at US broadcaster CBS ... and Twitter in a programme of research and experimentation in this exciting new area." Follow @DurraniMix ...

Advertising Effectiveness: the long and short of it

04 Dec 2012 | by Staff

; and Neil Mortensen, research and planning director at Thinkbox. In anticipation of tomorrow s event ... s research and planning director. They will discuss the research and its implications. Chaired by Tess Alps ...

Mail Newspapers offer agencies chance to win £250k ad deal

13 Nov 2012 | by Staff

marketing company River Research, involved two groups of consumers - both Mail and non-Mail readers who ... which have paid to appear in research results. Mail readers are far more likely to go back and do further research on advertisers websites within the paper afterwards (48% to 25% of non-Mail readers ...

Auto Trader launches Ignition on tablet

08 Nov 2012 | by Nick Batten

for an engaging and entertaining way to research their next car." The debut issue of Ignition is available ...

Facebook paid staff more per head than its entire UK tax

11 Oct 2012 | by Ben Bold

The figures reveal that Facebook's UK arm reported revenues of 20.4m and a loss of 13.9m, compared with a profit of 1m in 2010. However, UK research firm Enders Analysis estimated that the firm actually made 175m in revenues from its UK business last year, a downgrade from its 180m estimate ...

Canon pioneers Eye Amplify NFC sites

28 Jun 2012 | by Nick Batten

study in partnership with brain-imaging research company, Neuro Insights , which examined the effects ...

Industry View: After the IPO, what next for Facebook?

01 Feb 2012 | by Sarah Shearman

created. Facebook will have a profound impact on commerce, telecommunication and research. There are so ...

Trend report: Can media help save the high street?

01 Feb 2012 | by Mark Banham

the start of the downturn in 2008 so much so that market research specialists Mintel uncovered that a ...

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