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STOP PRESS: ISBA welcomes research results

20 Dec 2001

The Incorporated Society of British Advertisers has broadly welcomed the results of a research project commissioned by the Food Standards Agency, which shows that most consumers are unconcerned about food promotions. The research indicates that the views of consumer pressure groups such as SUSTAIN ...

MEDIA BRIEFS: RAJAR to improve radio services monitoring

20 Dec 2001

RAJAR is to launch a host of developments next year to improve monitoring of radio services. Proposals include improved targeting of research samples. ...

Sainsbury's puts faith in Oliver as advertising icon

20 Dec 2001

commissioned an independent company to carry out research to uncover whether Oliver's popularity is waning in the North. According to Sainsbury's the research reveals that more people in the North watch Oliver's TV programme, The Naked Chef than in the South. When it comes to the ads, the research concludes ...

NEW MEDIA BRIEFS: Associated New Media enters online travel market

20 Dec 2001

Associated New Media, the digital arm of Associated Newspapers, is to enter the online travel market with the launch of www.thisistravel.co.uk in January. The site will act as a research tool, with destination guides to 70 countries and hotel reviews, as well as the ability to book flights, hotels ...

ADWATCH: The weekly analysis of advertisement recall powered by Yahoo! UK & Ireland

20 Dec 2001

/MediaCom 30 Adwatch research was conducted from December 7 to 9 by NOP Research Group (020 7890 9948 ...

CAREERS: Job interview

20 Dec 2001

biggest mistake? Blindly following research results without appreciating why research is there ... and research solutions together into a viable infrastructure for customers to experience 'one' brand ...

DIRECT: Nicorette in 'quit smoking' DM

20 Dec 2001 | by MARK KLEINMAN

. The initiative, created by Proximity London, comes on the back of research by the company which reveals that 90 ...

MARKETING HELPLINE SERVICE

20 Dec 2001

. (According to Forrester Research, for every key press needed to access a mobile service, the potential ... , whose hospitality research department produces a directory on hotel groups, defined as companies ...

MARKETING MIX: Pen portrait - Simon Clarkson, Radio Times

20 Dec 2001

of handwriting. A member of the Appeal Council of the Psychiatry Research Trust, Diane is also an acclaimed ...

BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

20 Dec 2001 | by SUZY BASHFORD

Richard Hyman, chairman of Verdict Research, and Penny Herriman, a board account director at Bartle ... . Verdict's research shows that 73% of all Central London tourists said they would visit a department ...

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