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Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

06 Dec 2012 | by Nicola Kemp

, Access to Sport, has conducted comprehensive research into how to combat one of the world s biggest ...

Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

between 24-26 November, research firm Conquest assessed the potential damage to the integrity ...

Reaching gay consumers: beyond the 'pink pound'

09 Nov 2012 | by Trevor Hardy, founder, The Assembly

) group to what's on the inside. A little research at my local Sugar Shack, which specialises in waxing ... consumers guided by a business' behaviour. Research the needs and preferences of your lesbian, gay ...

Branded Content: Watch before you buy

08 Nov 2012 | by Suzy Bashford

to attract more men, BBH's research showed that men, unlike women, did not take their fashion cues from ... -analysis and research service WGSN, is yet to be seduced by shoppable advertising Click-to-buy videos have grabbed ...

EDF, Homebase and Heinz, and the marketers behind cultural change

10 Oct 2012 | by David Benady

carried out research to better understand typical customers and how they viewed the chain. The results ... the initiative was activity by the marketing department, which winkled insights from research, educated staff ... driven growth - an organisation might be a finance, sales or research and development-focused culture ...

My-wardrobe.com's Sarah Curran on building an online brand

04 Oct 2012

background, you have already done your research and understand your consumer. Ecommerce is an incredibly ...

Which luxury watch brand is most prominent online? Brand barometer

07 Sep 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Which sportswear brand is most prominent online? Brand barometer

16 Aug 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Benetton's Gianluca Pastore on emulating the brand's glory days

02 Aug 2012 | by Matt Chapman

, Benetton's in-house research and ideas lab. The clothing brand's reliance on the consultancy, which draws ...

Revolution: Special Report - Social Media - Email's social evolution

12 Jul 2012 | by Trevor Clawson

of the latest activity on these platforms. According to research carried out by digital marketing agency e ... 't necessarily generate much in the way of share-button action. E-Dialog's research found recipients were most ... TIMES FOR SENDING EMAILS According to research by email marketing agency Pure 360, web and mobile ...

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