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Brands eye a share of booming digital health sector

by research firm Frost Sullivan. Moreover, health-related brands, such as Weight Watchers with its points ... propositions at Aviva, UK Health, says the scheme, launched in 2009, is popular. 'Our research shows that just ...

Helen Edwards: Marketers beware the pursuit of happiness

consumers, according to research...., new academic research suggests that this, too, will need to be improved. According to a soon-to-be published report in the Journal of Consumer Research, broad promises of happiness are too unfocused to influence consumer choice. Building on prior academic research, the authors show that happiness ...

SHIFT: Personalisation key to coping with the death of the tribe

of people. Liquid business depends on live, liquid research and insight - Your research department may ...

Interactive: Twelve ideas for 2012

of research and analysis at Trendwatching.com, says that 'frictionless sharing' will continue to be a key ... were frivolous with their money in 2006 and 2007 is bogus.' Research from JWT suggests that brands ... whole life in research; indecision breeds indecision,' he says, pointing to the idea that consumers ...

The most irritating ads of 2011

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure...talked about, and that is not being talked about,' he says. 'Our research shows that we have an ad ... .' A spokesperson for Boots said: 'Every campaign has a life cycle, but we know from in-depth research ...

Government targets beauty brands with body-confidence pledge

the organisation s research arm, Credos, has identified a preference among some people for natural images ...

Sector Insight: Sports clothing and footwear

casualwear staple many years ago and research shows most purchases in this sector are for daywear rather than ...

No room in the UK: can new retailers succeed on the high street?

without the hassle of postal returns. As research conducted by OnePoll for Marketing shows, 67% of people ...

Digital report: The mobile challenge

. Martin Gill, principal analyst at Forrester Research, claims that not a single retailer is delivering ...

Digital report: Ecommerce - The great ecommerce opportunity

slow to get behind other things.' Christian Gladwell, chief executive of social-media research ...

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