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MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Leading-edge thinking

. Spontaneous awareness was low, at about 13%, compared with 41% for women. Research revealed young men get ...

Adidas targeted with 'sweatshop' campaign in run-up to Olympics

that is quite widespread." In May, research by the Playfair 2012 campaign found workers making adidas goods being paid poverty wages and forced to work excessive overtime. The research found people in China ...

ISBA slams 'aloof' CIM for controversial ParentPort research

it commissioned research about parents' lack of awareness of the ParentPort marketing complaints portal....The CIM research claims more than 85% of parents are unaware of the existence of the Government ... into the commercialisation and sexualisation of childhood. The research found almost 90% of parents still think ... ." ISBA has hit back at CIM because it believes its research has ignored the progress that advertisers ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

M&S multichannel trial will 'feed acceleration of mobile selling'

customers research online before they buy and we want to help them to continue doing so when they are in our ... to research products on the go, they will demand these services and shop at stores which provide ...

Tapping into the potential of GenerationYNot

unnoticed from now on. Last week it unveiled the results of its 'GenerationYNot!' research, a major study focused on open and optimistic women between the ages of 40 and 60. According to the research ...

Brands must meet the retail challenge

also show consumers are researching offline for online purchases when grocery shopping, in the same way as clothing. 'From our analysis, 36% of grocery transactions are researched online beforehand. It's higher ... or video on-site. Maybe they are researching offline shopping. All the data is there, but you have ...

Consumer insight: what marketers need to know about the New Type A woman

. According to a research project conducted by Marie Claire , IPC's flagship monthly women's title, the 'New ... . According to the research, this target market of ABC1 women are still feeling good about their lives ... in magazines,' she says. Research shows that friends and family are very important to the New Type A 80 ...

The seven sins of content marketing

editor-in-chief Fiona McIntosh as a consultant, has axed much of the editorial on its site after research ...

Reebok set to relaunch controversial EasyTone shoes range

Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research...The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing communications. Reebok has not changed the product itself, but has commissioned independent research ...

 

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