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EDF, Homebase and Heinz, and the marketers behind cultural change

10 Oct 2012 | by David Benady

carried out research to better understand typical customers and how they viewed the chain. The results ... the initiative was activity by the marketing department, which winkled insights from research, educated staff ... driven growth - an organisation might be a finance, sales or research and development-focused culture ...

My-wardrobe.com's Sarah Curran on building an online brand

04 Oct 2012

background, you have already done your research and understand your consumer. Ecommerce is an incredibly ...

Which luxury watch brand is most prominent online? Brand barometer

07 Sep 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Which sportswear brand is most prominent online? Brand barometer

16 Aug 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words / phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... analysis is conducted. For this research, 25 locations form for the basis of analysis a typical project ...

Benetton's Gianluca Pastore on emulating the brand's glory days

02 Aug 2012 | by Matt Chapman

, Benetton's in-house research and ideas lab. The clothing brand's reliance on the consultancy, which draws ...

Revolution: Special Report - Social Media - Email's social evolution

12 Jul 2012 | by Trevor Clawson

of the latest activity on these platforms. According to research carried out by digital marketing agency e ... 't necessarily generate much in the way of share-button action. E-Dialog's research found recipients were most ... TIMES FOR SENDING EMAILS According to research by email marketing agency Pure 360, web and mobile ...

Adidas' Nick Craggs on defending its London 2012 territory

11 Jul 2012 | by Alex Brownsell

Olympic activity in April. Exclusive research commissioned by Interbrand for Marketing showed that more ... ' share in the UK market CV Market researcher, KGS (1988-1992) Market research manager ...

Brand Manager of the Week: Veryan Eperon

11 Jul 2012

where I worked in sales, marketing and market research. What was your finest hour? Practising ...

The 'Olympics of advertising': How the brands at Cannes competed for our attention

27 Jun 2012 | by Noelle McElhatton

-president of research and insights, observed 'an emerging movement for [family] moments' in which brands can play a part ...

Freya teams with England Netball for new campaign

22 Jun 2012 | by Nicola Clark

Park. The launch follows research from Sport England revealing that more than 338,000 women across ... and Newcastle, 29% fewer women are playing sport than in 2008. According to the research, confidence has ...

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