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Helen Edwards: E-commerce feels wrong in the ritual of giving

In a recent piece of informal research - look, I asked a few people - the discovery was made...research was sketchy, non-robust, non-triangulated and, well, downright suspect on all accepted ... I plunder most weeks. It is always thoroughly researched, peer-reviewed and clearly referenced, yet ...

Helen Edwards: Momentum is magic

weekly opinion piece, you could argue that the cerebral bit - musing, researching, theorising ... , the answer is usually research. It is by no means rare for the findings of all recent research exercises to be given to another research-based supplier to cross-analyse, for 'deep insights'. What is the marketing ...

Will Harris: Get a grip on your brand's numbers

to collate them and work out what they actually mean. Anyone who has sat through a research debrief in a ...

Arif Durrani: Embracing digital as standard

ve come already. Ipsos research into the youth market recently made me pause for thought. It noted ...

Helen Edwards: Step away from the PowerPoint

an annual resolution to do less, there is now a body of academic research to stiffen that resolve ...

Helen Edwards: How to avoid segmentation silliness

anywhere, but the chief culprits are researchers and agency planners. They are dangerous in the usual way ...

Ladbrokes: although based on a strong strategy, the ad is cliched and potentially irritating

of agency research.

Tech: Be spectacular to get noticed

tech research lab, of course - this incredible 'interactive plant' demonstration from Disney Research ...

Helen Edwards: TripAdvisor and the beginning of the end for UGC

knowledgeable, better-written and researched reviews from accountable sources. Expertise and editing come ...

Helen Edwards: A brave new urban world

by McKinsey Global Institute - the economics research arm of the consulting firm - last month - Global ...

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