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Andrew Walmsley on Digital: The future of brainpower

research and computing labs. - Input was via punch cards or digital magnetic tape; output was available ...

Alan Mitchell: Reinventing marketing - Government vs marketing's fault line

peer reviews, but only favourable ones. However, research by peer review specialist Reevoo suggests ... . According to this research, 28% of consumers suspect censorship or fake reviews when they don't see any bad ... to delivering the best product, whereas it's hard to trust brands that commit only to persuasion. Research ...

Helen Edwards on Branding: Make my brand

the next big thing for brands? Forrester Research thinks so. According to a study it released this year ... research confirms that receivers derive a far greater sense of reward from customised gifts, as long ...

Helen Edwards on Branding: Devoid of meaning

Marketers cannot take research into the relationship between consumers and brands at face value....This year's Meaningful Brand Index research study, from Havas, has succeeded in gaining some ... about the research industry than the subject it purports to illuminate. Long on rhetoric and short ... , then? No. They are the top 10 from a preselected list probed by the researchers. How many brands ...

Helen Edwards on Branding: Sixty is the new old

. That is one of the fascinating findings of the latest European Social Survey, a major, biennial research study ...

Andrew Walmsley on Digital: Still playing discount chicken

on with it. Second, shoppers have become less impulsive. They spend lots of time researching stuff and ...

Helen Edwards on Branding: Chalk and cheese

of research into this subject, and regards it as the 'last frontier' in the pursuit of a total customer ... to the cheese-snack example. The research was with consumers. Marketers should also talk to trade buyers, using ... researching the interface between sales and marketing and is an advocate of integration and mutual ...

Will the plan to cut 5bn calories from the nation's daily diet by 2020 work? The Marketing Society Forum

is a joined-up, evidence-based strategy that draws on behavioural research and focuses on the long ...

Andrew Walmsley on Digital: The tech sector needs you

This week, some reassurance. After considerable research, I can confirm that lots of other people (including me) don't get it either. A straw poll held at a dinner - the sort of rigorous research ... -test - The t-test is a research method used to assess whether the means (ie the averages) of two groups ...

Helen Edwards on Branding: Tackling the Aftershock

advertisers 30 SECONDS ON ... THE AFTERSHOCK COMMUNICATORS They've done their research, these brands ...

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