Helen Edwards: 'Good enough' is fine for government agency roster
20 Mar 2013 | by Helen Edwards
, which predominantly sell to the NHS, I have often conducted research to understand that procurement ...
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Helen Edwards: the strategic value of ethnography
01 Apr 2013 | by Helen Edwards
the boss. You want a budget, a big one, to undertake some new consumer research. When asked what you wish.... Research, by definition, seeks to illuminate some unknown. Yet much of what is conducted in the name ... offer runs that deep. Consumer research is commissioned, in other words, by people who live ... research budget will need to be sanctioned. It could be that the answer is a raised eyebrow and a shrug ...
Helen Edwards: Momentum is magic
07 Nov 2012 | by Helen Edwards
weekly opinion piece, you could argue that the cerebral bit - musing, researching, theorising ... , the answer is usually research. It is by no means rare for the findings of all recent research exercises to be given to another research-based supplier to cross-analyse, for 'deep insights'. What is the marketing ...
Will Harris: Get a grip on your brand's numbers
26 Oct 2012 | by Will Harris
to collate them and work out what they actually mean. Anyone who has sat through a research debrief in a ...
Helen Edwards: Step away from the PowerPoint
17 Oct 2012 | by Helen Edwards
an annual resolution to do less, there is now a body of academic research to stiffen that resolve ...
Helen Edwards: How to avoid segmentation silliness
03 Oct 2012 | by Helen Edwards
anywhere, but the chief culprits are researchers and agency planners. They are dangerous in the usual way ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
Arif Durrani: Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
, "and all at dramatic speed." His views are grounded in Havas research involving more than 50 ...
Inline: The fusion of the real and virtual worlds
17 Feb 2012 | by Nicola Clark
and beyond, according to research from The Lounge Group. So where does this leave marketers? Companies ...
Helen Edwards: Agencies and accusations of plagiarism
15 Feb 2012 | by Helen Edwards
into the strategy rather than specifically crafted for it. Research will help, of course, but if two or more routes ...
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