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EE: Kevin Bacon fails to champion EE and 4G

09 Jan 2013 | by Tom Roberts, Managing director, Tribal DDB London

Wieden Kennedy/ Initiative 28 Adwatch research was conducted from 29 November-3 ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Shift: Marketing to the cocooned consumer

14 Mar 2012 | by Nicola Clark

. Great expectations According to research from the Consumer Knowledge Centre, the cocooned consumer ...

Editor's comment: A silver lining amid the gloom

15 Mar 2011 | by Noelle McElhatton

-digit leaps in spend. TV was the stand-out media performer (Nielsen Media Research's data does not include ...

Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

. Observational Insight Gymnastics (OIG) OIG is a revolutionary new research technique. OK, so I've just made ... when it comes to research, marketers are curiously captivated by snazzy new techniques with weird ...

Andrew Walmsley on Digital: Microsoft dials in to future

20 Oct 2010 | by Andrew Walmsley

battle for the future of the internet, and Microsoft wants it bad. New comScore research shows we ...

Reinventing marketing: We need to rediscover the real meaning of brand trust

11 Aug 2010 | by Alan Mitchell

. The snag: new research is casting doubt on what the right answer should be. Let's go back to a time ... few key considerations. In fact, research by Gerd Gigerenzer at the Max Planck Institute for Human ...

Helen Edwards on Branding: Always question the 'facts'

02 Jun 2010 | by Helen Edwards

Marketers should fully engage their critical faculties and interrogate researchers more carefully....'t put it this way, was an interpretation of quantitative research data - in this case, general election ... to which researchers debriefing quantitative and qualitative market research are prey: dubious interpretation and godlike certainty of pronouncement. Academics who specialise in consumer research have a ...

What it's really like inside British Gas

27 May 2009 | by Becky Wilkerson

,000 employees of whom about 110 work across marketing, insight and research. Its market share is 33% and annual ...

 

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