Can a corporate rebrand really deliver a decisive change in internal culture? The Marketing Society Forum
13 Feb 2013
Mobile device firm Research In Motion has renamed itself BlackBerry to create a 'clear global brand'.
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Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs
28 Mar 2013 | by Charles Vallance and David Hopper
of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs
Tech: The power of the 'Internet of Things'
18 Jan 2013 | by Graham Oakes
of the activity is still in research labs or pilots. Nonetheless, real examples are starting to go live and some ...
EE: Kevin Bacon fails to champion EE and 4G
09 Jan 2013 | by Tom Roberts, Managing director, Tribal DDB London
Wieden Kennedy/ Initiative 28 Adwatch research was conducted from 29 November-3 ...
Arif Durrani: Embracing digital as standard
24 Oct 2012 | by Arif Durrani
ve come already. Ipsos research into the youth market recently made me pause for thought. It noted ...
Helen Edwards: Step away from the PowerPoint
17 Oct 2012 | by Helen Edwards
an annual resolution to do less, there is now a body of academic research to stiffen that resolve ...
Tech: Be spectacular to get noticed
24 Aug 2012 | by John V Willshire
tech research lab, of course - this incredible 'interactive plant' demonstration from Disney Research ...
Will investment in bespoke domain names add value to brands? The Marketing Society Forum
27 Jun 2012
of their business model, research showed the site could be found through good SEO, but when people typed directly ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
Helen Edwards: The science of 'going viral'
18 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
Big business is taking virals seriously, so marketers should check out the latest research to give...of the academic mind, so these guys have, in the short history of viral content, generated volumes of research ...
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