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Churchill: The farting cat makes the most eloquent comment on this sorry episode

/Zenith Optimedia 26 Adwatch research was conducted from 28 February-4 March 2013 by TNS as part ...

Comparethemarket: The lack of meerkat mascot in the comparison-site's ad could prove to be a stroke of genius

/ZenithOptimedia 33 Adwatch research was conducted from 17-21 January 2013 by TNS as part of its twice ... - Microsoft Bing In-house/in-house 14 Adwatch research was conducted from 8-10 January ...

Helen Edwards: When bad press comes good

Publicity , researchers showed that when massive bad-news coverage hits a brand, two opposing forces come ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Helen Edwards: Buy My Face's lesson in brand charm

of their traditional adspend and invest it in some less predictable places ... - Cancer Research UK put a twist ... to research into cancer.' - Pioneered by US-based producer EggFusion , 'eggvertising' creates another ...

Helen Edwards on Branding: Tackling the Aftershock

advertisers 30 SECONDS ON ... THE AFTERSHOCK COMMUNICATORS They've done their research, these brands ...

Helen Edwards on Branding: The flipside of the pancake

instinct, rather than costly research. Make them frequently, and help consumers see them as a cohesive ...

Editor's Comment: Why duopoly is not a dirty word

- and books and research have been published on the subject - too much choice can be paralysing. In my local ...

Editor's comment: A silver lining amid the gloom

-digit leaps in spend. TV was the stand-out media performer (Nielsen Media Research's data does not include ...

Helen Edwards on Branding: A new consumer champion

. The average payout was 35. - Last year, Consumer Focus published research showing that more than half ...

 

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