14 Mar 2013
| by Paul Kitcatt, Chief creative officer, Kitcatt Nohr Digitas
/Zenith Optimedia
26
Adwatch research was conducted from 28 February-4 March 2013 by TNS as part ...
31 Jan 2013
| by Bridget Angear, Joint chief strategic officer, Abbott MeadVickers BBDO
/ZenithOptimedia
33
Adwatch research was conducted from 17-21 January 2013 by TNS as part of its twice ...
-
Microsoft Bing
In-house/in-house
14
Adwatch research was conducted from 8-10 January ...
04 Jul 2012
| by Helen Edwards
Publicity , researchers showed that when massive bad-news coverage hits a brand, two opposing forces come ...
powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
14 Mar 2012
| by Helen Edwards, PPA, Business columnist of the year
of their traditional adspend and invest it in some less predictable places ...
- Cancer Research UK put a twist ...
to research into cancer.'
- Pioneered by US-based producer EggFusion , 'eggvertising' creates another ...
28 Sep 2011
advertisers
30 SECONDS ON ... THE AFTERSHOCK COMMUNICATORS
They've done their research, these brands ...
14 Sep 2011
| by Helen Edwards
instinct, rather than costly research. Make them frequently, and help consumers see them as a cohesive ...
- and books and research have been published on the subject - too much choice can be paralysing. In my local ...
15 Mar 2011
| by Noelle McElhatton
-digit leaps in spend.
TV was the stand-out media performer (Nielsen Media Research's data does not include ...
26 Oct 2010
| by Helen Edwards
. The average payout was 35.
- Last year, Consumer Focus published research showing that more than half ...