Search results for "Research

Showing 41 - 50 of 198 results

Sort results by: date | relevance

« Previous
1...4 5 6 7 ...
Next »

Search filters:

By Publication

  • marketingmagazine.co.uk Remove publication filter

By Article Type

  • Opinion Remove publication filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Date

By Media

Helen Edwards: Get personal with your brand

16 May 2012 | by Helen Edwards, PPA Business columnist of the year

-to-back shifts behind the bar, and gain insights unavailable in a research debrief. If your category is beauty ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...

Helen Edwards: Grand incentive to alter pack mentality

02 May 2012 | by Helen Edwards, PPA, Business columnist of the year

US study, just published in the Journal of Consumer Research, your sudden upsizing is no accident ... from the researchers is one that's borne out by wider empirical evidence: those in society who live ... of clearer labelling and reduced-fat options. This research shows how easy it is for those arguments ...

What brands can learn from Caine's Arcade

26 Apr 2012 | by Nicola Clark

. Digital nostalgia According to research from Polestar Communications, the recession has affected ...

Charities should share tax burden

25 Apr 2012 | by Helen Edwards, PPA Business columnist of the year

the demeanour of imploring supplicant. Even charities of great wealth, such as Cancer Research UK, complain ...

'Flawsome' brands will win battle for consumers' hearts

20 Apr 2012 | by Nicola Clark

or experience cannot be guaranteed. According to research from Trendwatching.com, consumers not only recognise ... % of brands ceased to exist, according to Havas Media research. It is vital to embrace honesty in your organisation and in research, understanding how your employees and customers really view your brand. - Own ...

Helen Edwards: The science of 'going viral'

18 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year

Big business is taking virals seriously, so marketers should check out the latest research to give...of the academic mind, so these guys have, in the short history of viral content, generated volumes of research ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year

'. This body of research has been developed over about 30 years, principally by the academics Hirschman ... and emotive areas of consumption. When engaging in hedonic consumption, research shows that people aim ... research has focused on the hedonic trade-off - how, when and why consumers might trade functional ...

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

Advertising Association research suggests marketing's image is in dire need of a makeover..., is based on longitudinal research by the Advertising Association, showing a secular decline ... to assume the worst about brands and have fallen out of love with them,' warns Nick Coates, research ... -worded small print. It isn't an honest dialogue.' Big brands tarnished Further longitudinal research ...

Helen Edwards: Buy My Face's lesson in brand charm

14 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year

of their traditional adspend and invest it in some less predictable places ... - Cancer Research UK put a twist ... to research into cancer.' - Pioneered by US-based producer EggFusion , 'eggvertising' creates another ...

« Previous
1...4 5 6 7 ...
Next »
 

Additional Information

Latest jobs Jobs web feed


Part of the Brand Republic Group