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Arif Durrani: Embracing digital as standard

24 Oct 2012 | by Arif Durrani

ve come already. Ipsos research into the youth market recently made me pause for thought. It noted ...

Will investment in bespoke domain names add value to brands? The Marketing Society Forum

27 Jun 2012

of their business model, research showed the site could be found through good SEO, but when people typed directly ...

Arif Durrani: Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

, "and all at dramatic speed." His views are grounded in Havas research involving more than 50 ...

What marketers need to know about the News Corp/Sky deal

03 Mar 2011 | by Chris Locke

up its research panel SkyView (currently circa 20,000). Additionally, we are not far away from ...

Andrew Walmsley on Digital: Thrive or just survive?

16 Jun 2010 | by Andrew Walmsley

. We can also get iPlayer via Virgin Media's box or on BT Vision, and Thinkbox research shows 12% of UK ...

Andrew Walmsley on Digital: Connecting the dots

19 May 2010 | by Andrew Walmsley

-date the creation of the web. In 1991, researchers in Cambridge University's old computer lab building had just one ...

Mark Ritson on Branding: If it ain't broke...

27 Jan 2010 | by Mark Ritson

apparent to brands who commission research on their current slogan only to discover, to their horror ... ', because recent medical research has shown that a pint of the black stuff a day may work as well as aspirin ... research in 2004 confirmed that this ancient tagline outperformed 10 other alternatives. Go on, take me ...

Andrew Walmsley on Digital: Moving with the times

24 Nov 2009 | by Andrew Walmsley

,000 different body signals. Research suggests that the face is capable of more than 250,000 expressions, while 5000 distinct hand gestures have been identified. Some researchers in this field believe that non ...

Andrew Walmsley on Digital: TV on the web is breaking down walled gardens

17 Nov 2009 | by Andrew Walmsley

Thinkbox research project reported that 12% of UK homes connect a computer to the TV. However ... , associate professor of marketing at the Stanford Graduate School of Business, carried out research ... have to rise by at least 25%. The research also found that film-goers who buy tickets online ...

Amanda Andrews on Media: Channel 4 needs another lobbyist

13 Nov 2009 | by Amanda Andrews

and went on to study economics at Manchester University. After graduating he took up a research post ...

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